How to Align Your Startup Vision with an Investor’s Thesis
Obtaining funding is often the most excruciating yet necessary step a startup will take. It is essential to formulate an incredible vision with a team that believes in the mission, but an investor rarely makes a final investment decision based solely on their heart. Investors make investment decisions based on a disciplined framework called an investment thesis. An investment thesis is a set of disciplined guidelines regarding what type of company, what sector of the economy, and what kind of growth trajectory they are willing to wrap their capital around. For the entrepreneur, knowing and being in alignment with an investment thesis for startup capital is not only a wise positioning move- it’s a strategic necessity. We will look at what an investment thesis is and how you can position your startup vision to a funding partner. What Is an Investment Thesis for Startup Funding? An investment thesis for startup financing is simply a guidi...