SGC Angels

  Early-stage funding is never just about the product. When founders pitch for seed funding, investors are often just as focused on how you plan to get that product into the hands of customers. That’s where your go-to-market (GTM) strategy becomes crucial.   Seed funding for startups depends heavily on whether investors believe in your ability to execute. A great idea won’t get far without a clear path to reach users and generate momentum.   Understanding the Go-to-Market Strategy   A go-to-market strategy is your plan for launching, selling, and growing your product in a specific market. It includes your target audience, sales and marketing approach, pricing model, and how you’ll differentiate from competitors. While the product is the foundation, GTM is the bridge to customers—and revenue.   For early-stage investors, especially those offering seed funding to startups, your GTM plan provides a glimpse into your business acumen. It tells them how you’ll g...

  Raising money tends to be the benchmark milestone of the startup experience. It's the moment that many founders li nk to validation, momentum and movement. But far less discussed is the ugly side of financing deals that appear good on paper but quietly unravel all your hard work.   Not all cash is good cash. And if you're not vigilant, you can spend years fixing the damage from one bad transaction.   Understand What You’re Really Giving Up   When founders rush for capital too soon, they look at what they're receiving. But great founders closely examine what they're relinquishing. It's not merely equity. It's power of influence. It's power to make decisions. It's culture, leadership and sometimes even your position as the founder.   Bad money tends to come from investors that desire control without context. They do not care about your product or market but expect to direct anyway. Others promote forceful growth at the expense of your long-te...